OVERVIEW
EXECUTION
TopLine Insurance Agent Sales Brochure
Led concept development and creative direction for a 12-page sales kit, coordinating stakeholder input, copy development, and creative collaboration.
My Role: Project Leadership · Creative Direction · Stakeholder Management
Interviewed leadership and insurance agents to gather insights and establish the project direction.
Developed the sales kit concept, creative direction, and content outline as well as the timeline.
Collaborated with agents on copy development and partnered with an art director to bring the concept to life.
Presented the proposed concept and outline to leadership and key stakeholders for review.
OUTCOME
Developed a cohesive creative direction for a sales enablement asset, bringing together business priorities, agent expertise, and creative execution.
